Lead Generation · Signals
Reach them while the need is fresh.
Not a bought list. Every lead here starts as a public record with a date on it: something happened this week that means this business is about to need money, or services, or both.
Why timing beats volume
A list tells you who exists. A signal tells you when to call
Anyone can sell you ten thousand names. The problem with a list is that it has no clock: those businesses may need you next year, or never, and you have no way to tell which.
A signal is different. A consent granted, a facility running out, a licence issued. The need is dated, it is recent, and in most cases nobody has contacted them about it yet.
What we watch
Three boards running right now
These are the signals we track today. Each is a different public record and a completely different buyer, which is the point: the method is the same, the market is not.
Multi-Unit Developments
A freshly granted consent for two or more units, UK-wide. The scheme is now real and the funding conversation is imminent.
For development finance brokers, lenders, contractors and suppliers.
See the same board built for a builderDevelopment Finance
Developers whose existing facility is coming to an end. A refinance or an exit is needed, and there is a deadline attached to it.
For bridging lenders and exit or refinance brokers.
Hospitality
Newly licensed London venues, before they open. Every supplier decision is still unmade, which is the one window where switching costs nothing.
For EPOS, drinks, insurance, fit-out, staffing and payments.
Your industry
The same method, pointed at your market
None of this is specific to property. It needs one thing: a trigger that is published, dated, and means a business is about to need what you sell.
A permission granted
A council approves the work. The project becomes real on that date, and everyone who supplies it is suddenly in play.
Builders, contractors, finance, materials. Running today.
Borrowing registered or repaid
A charge appears against a company, or it is satisfied. Either way the money has a date on it, and usually a deadline behind it.
Lenders, brokers, corporate finance. Running today.
A licence issued
A business is cleared to trade before it has opened, while every supplier decision it will ever make is still unmade.
Anyone who supplies a venue on day one. Running today.
A company newly formed
An incorporation in your sector, with a registered address and a named director, days after it comes into existence.
Accountants, insurers, IT, telecoms, B2B services.
A move
A registered office or a trading site changes. Fitting out somewhere new means buying almost everything again.
Fit-out, IT, telecoms, insurance, facilities.
A contract awarded
A tender or a grant is published with a winner named on it. That winner now has work to subcontract and to supply.
Subcontractors and suppliers to the winner.
If the trigger in your market is published somewhere with a date on it, we can build you the board. If it is not, we will tell you that rather than sell you a list.
What arrives
What you actually get per lead
The record, not a rumour
The address, what the record actually says, the date it was published, the authority that published it, and a link to the record itself, so you can see it before you pick up the phone.
A way in
Where a contact route can be established and verified, you get it. Where it cannot, you get the postal route and we say so plainly rather than padding the file.
A score, and why
Every lead is ranked so the best come first, with the reasoning shown rather than hidden behind a number.
A board you own
It all lands in a dashboard that is yours: filter it, work it, mark what you have contacted, and export it into whatever CRM you already run.
Honestly
What we will not pretend
Not every lead comes with a direct email and a mobile number. Plenty of these businesses are newly formed, or exist only on paper so far, with no website and no switchboard. Where that is the case the board tells you, and the reliable route is post.
We would rather show you a smaller number of contactable leads than a bigger number you cannot act on. A board judged on its row count is easy to build and worth very little.
We also check what we are allowed to sell. Where a data licence prohibits marketing or resale, that source does not become a board, however commercially attractive it looks.
Lawful basis
Built to survive a compliance question
Prospecting from public records is legitimate, and it is also regulated. We hold a legitimate interests assessment, an Article 30 record of processing, a published Article 14 privacy notice for people whose data we obtain from public sources, and a data-sharing agreement for partners.
If your compliance officer asks where the data came from and on what basis you are contacting someone, there is a documented answer. Read the privacy notice.
See a board with real structure and sample data
Book a call and we will walk a live board with you, for your market.
